Tuesday, January 27, 2015

Post your groups here (TR 2:35 p.m.)

Group 1.

1. Rachel Langlitz
2. Sarah Barnett
3. Lauren Newhouse
4. Nicole Cardascia

Group 1.

1. Benjamin Beatty
2. Quinn Ferguson
3. Matt Zygaj
4. Cody Swing

Group 1.

1. Josie Cyrus
2. Francesca Hoose
3. Ilana Diamant
4. Moorea Martin

Group 1.

1. Ian Masotti
2. David Dorsey
3. Cam Denmark
4. Nick

Group 1.

1. Erika Rumbold
2. Julia Williamson
3. Alex MacKerchar
4. Michela del Po

Group 1.

1. Jamie Reich
2. Jenna Malamud
3. Olivia Layne
4.

Group 1.

1.Layne Silverman
2. Maddy Cooper
3.Garrett Weinberg
4. Chris Serrano

Group 1.

1.Eddy Mostert
2.shannon Samaris
3. Andrew fabbro
4.Stephany Ibrahim

Post your groups here (TR 10:50 a.m.)

Group 1.

1. Chelsea Hartman
2. Alex Lebowitz
3. Matt Gurbarg
4. Nick Swenson

Group 2.

1. Dan Considine
2. Matt Blezow
3. Sarah Johnson
4. Eric Flasiuohyw

Group 3.

1. Erin Doran
2. Nick Byron
3. Meaghan (Megan? Meghan?)
4. Mike Villani

Group 4.

1.Corey Totten
2.John Earl
3.Jon P
4.Andrew K

Group 5.

1.Lexi Leib
2.Kylie Manderson
3.Kemery J. Colbert
4.Craig

Group 6.

1. Jack Demler
2.Julia Gaffney
3. Arham Muneer
4.

Group 7.

1.  Max Ley
2.Lenny Dieujuste
3.Jack Arpey

Group 8.

1.
2.
3.
4.

Post your groups here (TR 9:25 a.m.)

Group 1.

1. Billy James
2. Evan Kuh
3. Lauren McNamee
4. Quentin LeVant

Group 2

1. Sam Fischer
2. Evan Montgomery
3. Katie Baldwin
4.McKenzie Lozano

Group 3.

1.Rene Mantecon
2Willow Nelson.
3.Ethan Cannon
4.RyanPrunty

Group 4.

1. Maddie Jones
2. Shari Bischoping
3. Joelle Goldstein
4. Felicia Edwards

Group 5.

1.Matt Netti
2.Andrew Detwiler
3.Mike Sylvester
4.Chiara Morcario

Group 6.

1. Anthony Scott
2. Alex Sgobbo
3. Xavier Gonzalez
4.Eric Delmore

Group 7.

1.Trent Maurer
2.Mike Dunn
3.Lucas Manfredi
4. Jake Lopez




Monday, January 26, 2015

American TV Systems (Overview)

Television System Overview

There are three TV systems in the United States—

1) Commercial broadcast system;
2) Commercial cable/satellite system; and
3) Public system.

The differences between the three lie primarily with how each produces revenue. The commercial system relies solely on advertising, the cable/satellite system relies on a combination of subscription fees + advertising, and the public system relies on funding from the CPB (Corporation for Public Broadcasting—a private corporation funded by tax dollars), donations from “viewers like you,” and contributions from foundations.

The dominant system over the past 50+ years has been the commercial broadcast system. This system has five components and they are:

1) networks
2) affiliate stations
3) television production houses
4) syndicators
5) advertisers

NETWORKS—
“A network is not much more than several office building in  New York and Los Angeles where highly paid executives package programs they do not own, sell commercial time over airwaves they do not possess to advertising executives they have not met, and provide the programs and ads to a nationwide audience through local stations they do not operate.”

NBC—now owned by Comcast-Universal(affiliated with Universal Studios)
CBS-- owned by CBS (affiliated with Paramount Pictures)
ABC -- owned by Disney (affiliated with Disney Pictures)
FOX--  owned by Newscorp (affiliated with 20th-Century Fox Pictures)
CW—owned by CBS and Warner-Bros. (affiliated with Paramount and Warner Bros.).

Networks purchase programs from TV production houses to air on their affiliate stations.  They then sell commercial time and insert those commercials into the programs they transmit to their affiliates.  The affiliate stations receive payment in two ways from the network.  They receive cash payments and they also receive payment in the form of a couple of blank commercial slots in the network programming.  They can sell these commercial spots locally to make additional money.

AFFILIATE STATIONS

 Affiliate stations-- receive much of their programming from the network.  Other programming is provided via the purchase of syndicated programming or they make their own programming (news programs, public affairs, sports specials, etc.) Affiliated stations have signed exclusive contracts with one of the TV networks. 

They promise to broadcast a network's programming line-up-- including
prime time;
morning and evening news programs;
sports (some); and
late-night programming.

The programming from the networks comes with national commercials already inserted.  The affiliates receive direct payments from the networks (the amount is dependent on market size) along with some advertising spots to sell.


TV PRODUCTION HOUSES

They make TV shows… (Networks today produce their own news, newsmagazines, sports programming and some scripted programs)…

TV Prod Houses sell/lease their shows to the networks…

Studio Production houses---  huge businesses—they’re the film studios…  their shows today dominate the market--  Disney, 20th-Century Fox, Universal, Paramount, Warner Brothers… 

Most TV production houses lose money for shows that are leased by the networks. In other words, it costs more to produce each episode than they can recoup from the network. So why do they bother? Because if they are fortunate enough to get a show into off-network syndication, they get their investment back + enough additional revenue to bankroll all of their other projects.


SYNDICATORS—
“Middlemen”—an exclusive agent who represents a producer’s show to all the TV stations that are constantly shopping around for a product.

They get their money by 1)  a cut of the station license fee (the sum a station pays for the right to air the show); and 2) barter sales (the minute or two of commercial time syndicators sell directly to national advertisers)…

3  types of syndicated programs—

1)    first-run or original syndication
2)    off-network syndication
3)    old movies

The FCC made syndication companies rich by passing the Prime Time Access Rule.  The PTAR simply states that one hour of prime-time programming each evening (with Sunday being the exception) must be non-network programming.  The networks chose to give up the 7-8 p.m. hour of prime-time.  The Prime Time Access Rule has since been disbanded, but the networks have decided not to air programs between 7-8 p.m., except on Sundays.

King World story—Little Rascals; Wheel of Fortune; Jeopardy; Oprah Winfrey; etc.

ADVERTISERS--

Advertising income finances broadcast media content and supports the commercial broadcast industry…


Dayparts—in TV, dayparts determine advertising rates. The basic dayparts are as follows:

afternoon,
early fringe,
prime time,
late fringe,
late night,
overnight.

The most expensive parts of the day for advertisers are prime time and fringe. Afternoon and overnight are the cheapest.

Types of program sales for syndicators—
            1) barter—meaning that a local station agrees to air a syndicator’s program in             exchange for some commercial slots.

            2) cash—meaning that a local station agrees to pay a syndicator cash for the rights             to air a certain program.

            3) cash + barter—meaning that a local station agrees to pay some cash (less than in a cash deal) for a program + the station gets a few commercial slots. The syndicator delivers the program with national commercials already inserted
            (making sure to leave some empty slots for the local station).

            Cash + barter is the most common type of sale.

“O & O” stations—an affiliate that is owned and operated by the network. Networks are allowed, per FCC rule, to own a certain number of their own stations. WABC in NYC, for example, is both owned and operated by ABC.

HUT—“households using television”

Station line-up—a list of the TV markets and the individual TV stations in those markets

Upfronts—refer to when the networks invite advertisers (often media buyers) to preview their new shows in an effort to drum up advertising interest. If the advertisers like a show, they will commit to supporting that show (by buying ads) for a certain amount of episodes. For example, Modern Family was quite popular with advertisers and, consequently, ABC’s upfronts for the show were solid—all before the program aired.


The cable/satellite system and the public system will be addressed in future posts.


Should movies be penalized for using artistic license? (Post your thoughts as comments)

Monday, January 19, 2015

Syllabus and Course Schedule

Ithaca College
Introduction to Media Industries
TVR 124000
Spring 2015
Instructor: Dr. Jack Powers
Office: Park #368
E-mail: jpowers@ithaca.edu

Office Hours:
Mondays: 9:00 a.m. – 10:00 a.m.;  and 2:00 p.m. – 4:00 p.m.
Wednesdays: 9:00 a.m. – 10:00 a.m.; and 2:00 p.m. – 4:00 p.m.
Additional hours available by appointment.

Class website: http://ICmediaindustriesSpring2015.blogspot.com

Course description: Intro to Media Industries is a course designed to introduce the communication student to the vast and ever-so-pervasive world of the entertainment mass media. Through lectures, class discussions, debates, videos, presentations, and assignments, and projects we shall examine the impact the entertainment media industries have had on American society. We’ll begin with a brief history of the entertainment media industry followed by a more in-depth look at each industry and how it has impacted society including how we spend our time, our expectations, society’s emphasis on showbiz and celebrity, influence of entertainment media as it pertains to socialization and politics, legal and economic aspects of the industry, etc.

Course Objectives/Goals: By the end of the term, students enrolled in Intro to Media Industries should be able to:
  • Recognize the elements of the communication process in different settings and understand how these processes play a role in entertainment media;
  • Explain the implications of “disintermediation” of the entertainment media;
  • Understand and explain the concept of convergence and critically analyze its impact on the entertainment industry;
  • Identify a variety of career options in entertainment media;
  • Know about and recognize the impact of media regulation;
  • Describe and recognize the major events/developments of the entertainment media industry;
  • Understand and explain important ethical principles of entertainment media;
  • Discuss the societal impact of media in terms of social effects and how these effects are measured.

Students will have the opportunity to demonstrate the meeting of these objectives/goals by performing well on exams, participating in intellectual class discussions, completing assignment, and completing a final project.

Required texts:
Dominick, J. (2013).  Dynamics of Mass Communication. New York: McGraw-Hill. 

Mass Media Group ProjectThe entertainment media represent one of the few industries where those outside the profession consistently believe they can do a better job than those working inside the profession. The media are constantly under attack by different groups—including college students. This group project offers you an opportunity to create original entertainment media contact. The project typically offers students an insight into the difficulty into creating original, entertaining media that appeals to a wide audience.

Here is a list of projects your group may or may not want to consider:

  • produce an entertainment magazine or newspaper that appeals to college students
  • create an appropriate entertainment media web site
  • produce a radio documentary (based on the industry)
  • produce a radio/television webcast
  • produce a syndicated radio program
  • write and produce a 10-minute TV sit-com
  • create an advertising campaign (complete with radio/print/TV commercials)
  • create a new game show
  • produce a new talk show
  • produce an investigative report concerning a campus issue (security, drugs, sex, date-rape, STDs, HIV, fraternities, sororities, faculty, administration, athletic programs, cheating in the classroom, etc.)
  • create a Public Relations Campaign for a local organization
  • choose any other relevant topic (with approval)

Each group will make a formal (graded) presentation and the overall project (material + presentation) is worth 100 points to each student. Group members will be graded individually.


The projects will be evaluated as follows:

Project Content (media):                                   60 points
Presentation (physical/verbal)                           20 points
Production fluency (video, audio, design, etc.) 10 points
Creativity                                                           10 points                                                            Total:                                                                 100 points

Additional information regarding the group project will be provided in class. Group assignments will be made known in the second week of class.


Entertainment Media Team Project: Building an App
Students, working in teams, will be assigned to complete a working interactive media application for the Android and/or iPhone market(s). Additional material regarding the project will be provided during the first few weeks of class. Each project requires an accompanying written report. 

Each team will make a formal 10-minute project presentation.

The overall project is worth 50 points to each student. 

Team members will be graded individually.

The App Projects will be evaluated as follows:
Overall app quality:
25 points
Written report:
15 points
Presentation:
 5 points
Creativity:
 5 points
Total:                                                  50 points

All team members must present. Any team member that does not present (or fails to show up to present) will receive an overall two-letter penalty on the App Project. For example, if the App would have otherwise earned a grade of “B,” a person who doesn’t show up to present the app would receive a grade of “D.”  

Again, more specific information regarding the App project will be provided in class. Group assignments will be made known by the third week of class.

Evaluation and grading:
Students will be evaluated on the following—
Exam 1:
100 points
Exam 2:
100 points
App Project:
50 points
Mass Media Project:
100 points
Final Exam:
150 points
Total:
500 points

There is no curve.

Overall grades will be based on the following percentages:

93 – 100                 A               (465 – 500)
90 – 92                    A-              (450 – 464)
87 – 89                    B+            (435 – 449)
83 – 86                    B               (415 – 434)
80 – 82                    B-              (400 – 414)
77 – 79                    C+            (385 – 399)
73 – 76                    C               (365 – 384)
70 – 72                    C-              (350 – 364)
67 – 69                    D+            (335 – 349)
63 – 66                    D               (315 – 334)
60 – 62                    D-             (300 – 314)
00 – 59                    F                (000 – 299)

Standards of Academic Conduct:
A.
Academic honesty is a cornerstone of the mission of the College. Unless it is otherwise stipulated, students may submit for evaluation only that work that is their own and that is submitted originally for a specific course. According to traditions of higher education, forms of conduct that will be considered evidence of academic misconduct include but are not limited to the following: conversations between students during an examination; reviewing, without authorization, material during an examination (e.g., personal notes, another student's exam); unauthorized collaboration; submission of a paper also submitted for credit in another course; reference to written material related to the course brought into an examination room during a closed-book, written examination; and submission without proper acknowledgment of work that is based partially or entirely on the ideas or writings of others. Only when a faculty member gives prior approval for such actions can they be acceptable.

B.
It is the responsibility of instructors to inform students clearly in writing specific rules, procedures, and/or expectations pertinent to their particular course that differ from those identified in paragraph A of this section. In those courses where limited consultation among students is permitted in the preparation of assignments, it is extremely important for instructors to clarify the guidelines for appropriate conduct.

C.
In situations where a student may have difficulty in distinguishing between acceptable behavior and   academic misconduct, it is the responsibility of the student to confer with the instructor. This is particularly important for avoiding plagiarism when written sources are used in the preparation of papers or take home examinations.


Because Ithaca College is an academic community, ignorance of the accepted standards of academic   honesty in no way affects the responsibility of students who violate standards of conduct in courses and other academic activities.

D.
All members of the academic community are expected to assist in maintaining the integrity of Ithaca College, which includes reporting incidents of academic misconduct. Such instances may be reported to a faculty member, the dean of the school involved, or the director of judicial affairs.

Plagiarism:
Whether intended or not, plagiarism is a serious offense against academic honesty. Under any circumstances, it is deceitful to represent as one's own work, writing or ideas that belong to another person. Students should be aware of how this offense is defined. Plagiarism is the unacknowledged use of someone else's published or unpublished ideas, whether this use consists of directly quoted material or paraphrased ideas.

Although various disciplines follow styles of documentation that differ in some details, all forms of documentation make the following demands:

  • That each quotation or paraphrase be acknowledged with a footnote or in-text citation;
  • That direct quotations be enclosed in quotation marks and be absolutely faithful to the wording of the source;
  • That paraphrased ideas be stated in language entirely different from the language of the source;
  • That a sequence of ideas identical to that of a source be attributed to that source;
  • That sources of reprinted charts or graphs be cited in the text;
  • That all the sources the writer has drawn from in paraphrase or direct quotation or a combination of paraphrase and quotation be listed at the end of the paper under "Bibliography," "References," or "Works Cited," whichever heading the particular style of documentation requires.

A student is guilty of plagiarism if the student fails, intentionally or not, to follow any of these standard requirements of documentation.

In a collaborative project, all students in a group may be held responsible for academic misconduct if they engage in plagiarism or are aware of plagiarism by others in their group and fail to report it. Students who participate in a collaborative project in which plagiarism has occurred will not be held accountable if they were not knowledgeable of the plagiarism.

What, then, do students not have to document? They need not cite their own ideas, or references to their own experiences, or information that falls in the category of uncontroversial common knowledge (what a person reasonably well-informed about a subject might be expected to know). They should acknowledge anything else.

Other Forms of Academic Dishonesty
Other violations of academic honesty include, but are not limited to, the following behaviors:
  • Handing in to a class a paper written by someone else;
  • Handing in as an original work for a class a paper one has already submitted to another course;
  • Handing in the same paper simultaneously to two courses without the full knowledge and explicit consent of all the faculty members involved;
  • Having someone else rewrite or clean up a rough draft and submitting those revisions as one's own work.

These offenses violate the atmosphere of trust and mutual respect necessary the process of learning.

Note: Students who would like help in learning how to paraphrase or document sources properly should feel free to come to the Writing Center in Smiddy 107 for assistance.


Attendance:
Students at Ithaca College are expected to attend all classes, and they are responsible for work missed during any absence from class. At the beginning of each semester, instructors must provide the students in their courses with written guidelines regarding possible grading penalties for failure to attend class. Students should notify their instructors as soon as possible of any anticipated absences. Written documentation that indicates the reason for being absent may be required. These guidelines may vary from course to course but are subject to the following restrictions:

• In accordance with New York State law, students who miss class due to their religious beliefs shall be excused from class or examinations on that day. The faculty member is responsible for providing the student with an equivalent opportunity to make up any examination, study or work requirement which the student may have missed. It is suggested that students notify their course instructors at least one week before any anticipated absence so that proper arrangements may be made to make up any missed work or examination. Any such work is to be completed within a reasonable timeframe, as determined by the faculty member.

• Any student, who misses class due to a verifiable family or individual health emergency, or to a required appearance in a court of law, shall be excused. The student or a family member/legal guardian may report the absence to the Office of Student Affairs and Campus Life, which will notify the student’s dean’s office, as well as residential life if the student lives on campus. The dean’s office will disseminate the information to the appropriate faculty. Follow-up by the student with his or her professors is imperative. Students may need to consider a leave of absence, medical leave of absence, selected course withdrawals, etc., if they have missed a significant portion of class work.

A student may be excused for participation in College-authorized cocurricular and extracurricular activities if, in the instructor’s judgment, this does not impair the specific student’s or the other students’ ability to succeed in the course.

For all absences except those due to religious beliefs, the course instructor has the right to determine if the number of absences has been excessive in view of the nature of the class that was missed and the stated attendance policy. Depending on the individual situation, this can result in the student’s being removed from or failing the course.

It is expected that students will regularly attend class, take notes, pay attention, and participate in discussion/activities.

Students who miss class (unexcused) will not be able to make up in-class assignments.

Students with disabilities:
In compliance with Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act, reasonable accommodation will be provided to students with documented disabilities on a case-by-case basis. Students must register with the Office of Academic Support Services and provide appropriate documentation to the College before any academic adjustment will be provided.



Dealing with Stress while at College:
Diminished mental health, including significant stress, mood changes, excessive worry, or problems with eating and/or sleeping can interfere with optimal academic performance. The source of symptoms might be strictly related to your course work; if so, please speak with me. However, problems with relationships, family worries, loss, or a personal struggle or crisis can also contribute to decreased academic performance.

Ithaca College provides a Counseling Center to support the academic success of students. The Counseling Center provides cost-free services to help you manage personal challenges that threaten your well-being.

In the event I suspect you need additional support, I will express my concerns and the reasons for them, and remind you of resources (e.g., Counseling Center, Health Center, chaplains, etc.) that might be helpful to you. It is not my intention to know the details of what might be bothering you, but simply to let you know I am concerned and that help, if needed, is available.

Getting help is a smart and courageous thing to do -- for yourself and for your loved ones.

Title IX:
Title IX is a federal act mandating that educational institutions must provide sex and gender equity. All students thus have the right to a campus atmosphere free of sexual harassment, sexual violence, and gender discrimination. For questions about sexual misconduct, see the Ithaca SHARE website (Sexual Harassment and Assault Response and Education):  http://www.ithaca.edu/sacl/share/). To report or discuss sexual assault or harassment, or general issues, please contact Tiffani Ziemann, Title IX Coordinator; tziemann@ithaca.edu 607-274-3300.


Student safety:
You must respond to and report conditions and actions that may jeopardize your safety, or that of other people and/or equipment. Report to the responsible College employee. During class sessions that person would be your instructor or lab assistant. Outside of class the person might be your instructor, lab supervisor, co-curricular manager, equipment and facilities manager, or one of the engineering support staff. You must be aware that misuse of equipment or use of damaged equipment can create the risk of serious injury, infectious contamination, and expensive damage. You may be liable for damage or injury resulting from such use. Unsupervised use of facilities puts you at risk. Failure to be alert to safety problems, or to report them, may have serious consequences for you or others.

Course material: 
Assigned readings should be completed prior to class. Lectures and assignments are intended to enhance and/or supplement the readings. Some of the material will come from sources other than the assigned readings. You are responsible for this material as well as for the material in the readings—even if it is not specifically covered in class. If you have any difficulty understanding the material, it is your responsibility to ask for clarification. Often, I will ask if anyone has any questions.

Make-up policy: 
As a general rule, make-up assignments are not allowed except in cases of emergency. It is your responsibility to complete the assignments. If an emergency does arise, it is imperative for you to contact me PRIOR to the scheduled due date. Do not expect to make-up a missed assignment without clearing it with me ahead of time. Incompletes are rarely given. In fact, an incomplete is only given if you are unable to complete the coursework because of a serious illness, accident, emergency, or other crisis. A formal request must be made prior to the end of the term. An incomplete can only be granted with permission from the Dean.


Late Assignments: 
As a general rule, late assignments are not accepted. In specific circumstances, late assignments may be accepted, but with a substantial penalty. 

Course Schedule:
JANUARY 
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
28
29
30
31
1
2
3




New Year's Day


4
5
6
7
8
9
10







11
12
13
14
16
17







18
19
20
21
22
23
24

Martin Luther King Day
No Classes
First day of classes; Course Overview; Syllabus;
Introductions

Entertainment Media Overview-
Television Systems


25
26
27
28
29
30
31


Television Systems, continued

Television Systems, continued




FEBRUARY
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
1
2
3
4
5
6
7


Perspectives of Mass Communication

Perspectives of Mass Communication, continued


8
9
10
11
12
13
14


Historical and Cultural Context

Historical and Cultural Context, continued


16
17
18
19
20
21

Presidents' Day
Online class assignment

Exam #1


22
23
24
25
26
27
28


Entertainment Movie Industry

Entertainment Movie Industry, continued


1
2
3
4
5
6
7









MARCH
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
1
2
3
4
5
6
7


Sound Recording and Radio

Sound Recording and Radio, continued


8
9
10
11
12
13
14

Spring Break-
No classes
Spring Break-
No classes
Spring Break-
No classes
Spring Break-
No classes
Spring Break-
No classes

16
17
18
19
20
21


Internet Overview

Video Game Industry


22
23
24
25
26
27
28


Importance of Storytelling

Importance of Storytelling, continued


29
30
31
1
2
3
4


Intro to Media Law
Libel + Obscenity






APRIL


Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
29
30
31
1
2
3
4




Exam #2
Good Friday

Passover begins at Sundown

5
6
7
8
9
10
11


Intro to Media Law, continued
(possibly online)

Intro to Media Law, continued
(possibly online)


12
13
14
16
17
18


Social Effects of Mass Media

Social Effects of Mass Media, continued


19
20
21
22
23
24
25


Social Effects of Mass Media, continued

Social Effects of Mass Media, continued


26
27
28
29
30
1
2


Miscellaneous Catch-up Day

App Presentations





MAY


Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
26
27
28
29
30
1
2







3
4
5
6
7
8
9

Last Day of Classes
Final Exam for those enrolled

TR 2:35 p.m.
10:30 a.m. – 1:00 p.m.

TR 10:50 a.m.
1:30 p.m. – 4:00 p.m.

Final Exam for those enrolled

TR 9:25 a.m.
10:30 a.m. – 1:00 p.m.


10
11
12
13
14
16







17
18
19
20
21
22
23







24
25
26
27
28
29
30

Memorial Day





31
1
2
3
4
5
6