App Report Specifics

App Report Specifics

I. Executive Summary

The Executive Summary is a brief (typically one page) summary of the overall report. It contains basic info such as the name of the company, what the company does, short and long-term ideas for the company, etc. Feel free to include here any information that you believe is relevant. You would also want to include a graph or two. The information contained in the Executive Summary comes from the other parts of the report.

II. Company Summary/Overview

In this section, give your company a name and describe what the company does. In almost all cases, the company is a start-up “App Developer” company. What does it do? What shape is it in financially? Is it exclusively an app development company? If not, what other media work does your company do? Video production? Web site development? Political apps? Etc. This information is likely to be duplicated in both the Executive Summary and also in the Company Overview section of the SWOT analysis.

III. SWOT Analysis

Each group is required to provide a SWOT analysis on their app development company. Your critique should have the following sections:

Company Overview-- provide an overview of your company. What does it do? What shape is it in financially? Is it exclusively an app development company? If not, what other media work does your company do? Video production? Web site development? Political apps? Etc. 

Strengths.

Weaknesses

Opportunities.

Threats.

Conclusion/Recommendation.

Is the company positioned well for the future? Based on what you've learned, what recommendations would you make to insure the company's long-term success? Will the company succeed in the new digital media environment? Why or why not?

IV. Strategy and Implementation Summary

This is where the group provides an overview of what it is they’re doing and why. How is the labor being divided? Provide summaries of what each person in the group’s responsibilities are.

Questions to consider:

Which media function does the app serve and how? (Entertainment, Surveillance, Linkage, etc.).

What does the app offer in terms of appeal to an audience (audience analysis)? What demographic group is the app’s primary audience? Why? How will the app be marketed to this group?

What is the app? (Provide a description of the app and each scene/screen. This is also where you would provide the app storyboard).

How will the app be built? (Explain the process of how the app is going to be built).

How will the app be distributed?

Who will maintain the app?

Provide any relevant information that explains the process of how you came up with the idea, why the group believes it will appeal to the masses, the process you took to create and distribute the app, etc.

V. Management Summary

Provide a summary of the management team (perhaps with a thumbnail photo of each group member).

VI. Financial Plan

Explain how any revenue will be shared among group members. Will the sharing be based on amount of time spent on the project? Amount of $$$ put forward? Equal percentages for all?

Appendix

Provide screen shots of the app.

In addition, provide any other material that you feel is relevant.