Intro to Media Industries
Exam #2
Spring 2015
Underbelly of Movie Industry (from the blog + class)
- Tricky Hollywood accounting
- Theater extortion
- Fake Reviews
- Copyright Battles
- Strangling Consumer Choice
- Script theft accusations
- Writers don't come up with ideas (producers do)
- Importance of the International Market
- Reasons why movies get killed (development hell)
- The ratings system
- The importance of merchandising
App Inventor Information (from appinventor.mit.edu + class)
- Palette, Viewer, Components, Properties
- Blocks
- Built-in drawers; component drawers
- Event handlers
- getters and setters
Understanding TV Ratings (from blog + class)
Nielsen Media Research
Rating vs Share (know that successful talk shows typically get low ratings but high shares)
Key Demo for entertainment
Key Demo for news
GRP = "gross ratings point"
HUT
TVHH
C3
Live + 7
Nielsen Family
Overnight Ratings (Set-top boxes)
Sweeps Months (November, February, May, July)
PeopleMeters
Diaries
Telephone Coincidentals
Sound Recording Overview (Info from Blog and text; we'll go over this on Tuesday)
- Tricky Hollywood accounting
- Theater extortion
- Fake Reviews
- Copyright Battles
- Strangling Consumer Choice
- Script theft accusations
- Writers don't come up with ideas (producers do)
- Importance of the International Market
- Reasons why movies get killed (development hell)
- The ratings system
- The importance of merchandising
App Inventor Information (from appinventor.mit.edu + class)
- Palette, Viewer, Components, Properties
- Blocks
- Built-in drawers; component drawers
- Event handlers
- getters and setters
Understanding TV Ratings (from blog + class)
Nielsen Media Research
Rating vs Share (know that successful talk shows typically get low ratings but high shares)
Key Demo for entertainment
Key Demo for news
GRP = "gross ratings point"
HUT
TVHH
C3
Live + 7
Nielsen Family
Overnight Ratings (Set-top boxes)
Sweeps Months (November, February, May, July)
PeopleMeters
Diaries
Telephone Coincidentals
Sound Recording Overview (Info from Blog and text; we'll go over this on Tuesday)
Phonograph and Edison
Gramophone and Berliner
Nickelodeons
Cylinders vs. flat discs
Berliner’s Victrola
Impact of radio on recording industry
Importance of the jukebox during the Depression
Rock n’ roll’s importance
RIAA
“South Park” and RIAA
New business models
Organization of industry—talent, production, distribution, retail
Types of distribution
Ownership of industry
Departments within typical recording company (A&R, sales/distribution, advertising, promotion, business, publicity, artist development)
Demo
Billboard Magazine
Economic State of Music Sales Worldwide (IFPI Digital Music Report)
“toll broadcasting”
Networks and affiliates
Radio (from text and blog; we did not cover in class, but you'll need to know this material)
Key figures: Hertz, Marconi, Fessenden, de Forest, Conrad, Sarnoff, Armstrong
KDKA“toll broadcasting”
Networks and affiliates
Radio Act of 1927, FRC
Communications Act of 1934, FCC
FM radio
Television’s influence on radio
NPR
Telecommunications Policy Act of 1996
Terrestrial Digital Radio
Internet Radio
Mobile Radio/Satellite Radio
Defining features of radio
Three AM radio channel classifications (clear, regional, local)
Three FM radio channel classifications (C, B, A)
Popular station formats
Voice-tracking and compression
Sources of revenue (network ads, national spot ads, local ads)
Arbitron
General radio audience characteristics
Drama & Storytelling (Info from class and blog; we'll go over this on Tuesday)
Dramatic formula
- Exposition/introduction
- Rising Action
- Climax
- Falling Action
- Denouement
Stock characters
Stock characters
-reluctant hero
-comic sidekick
-nerdy girl
-wacky neighbor
-wise old man
Stock Situations
Stock Situations
-bitter rivals
-dysfunctional nuclear family
-middle child
-team of three girls
-ill-fated lovers
Plot
Theme
Genres (tragedy, comedy, mystery, action/horror, reality)
Sports as dramaArticles/videos posted on blog that will be on exam:
Lucrative stardom in China, using a webcam and a voice
New Girl lawsuit
MI: Ghost Protocol lawsuit
IFPI Digital Music Report
Understanding TV Ratings
What TV ratings really mean (Nielsen)
Radio Industry in Flux
Radio Revenue 2008-2012
Who owns radio in the U.S.
New Girl lawsuit
MI: Ghost Protocol lawsuit
IFPI Digital Music Report
Understanding TV Ratings
What TV ratings really mean (Nielsen)
Radio Industry in Flux
Radio Revenue 2008-2012
Who owns radio in the U.S.
No comments:
Post a Comment