App Rubric

Criteria	Level One	Level Two	Level Three	Level Four
Executive Summary	Few of the sections of the ES are present and/or not in proper order.	Most sections of the ES are present and in order.	All sections of the ES are present and in correct order.	All sections of the ES are present and in correct order including an introduction, and the writing is clear ane effective.
Company Information (Management, Finances, Strategy, etc.)	Sections are mentioned, but not fully explained.	Sections give an adequate overview of company information, but not detailed.	Sections provide solid overview of company information, including some details.	Sections provide insightful, articulate overview of company information with rich detail.
SWOT Analysis	Some sections of the SWOT analysis are mentioned.	All sections of SWOT analysis are mentioned, but with several errors.	All sections of SWOT analysis are present, but analysis could use some improvement.	All sections of SWOT analysis are present.  Analysis is clear, cogent, effective.
Concept of App	App is poorly conceived in terms of usefulness, marketability.	App is generally ok, but we would have hoped for something more elaborate for a university course.	App is generally solid, but could be significantly better with some minor changes.	App is well conceived and has the potential to become quite popular.
Graphical Design of App	App is poorly designed. Aesthetically unpleasant.	Aesthetics of App are generally ok, but appear amateurish.	Aesthetics are quite good, but not quite of   professional quality.	Aesthetics of App are of professional quality.
Functionality of App (Coding)	App does not work.	App works, but is either simple or has glitches.	App works well and has no glitches; coding is impressive.	App works well, has no glitches, and clearly has advanced coding.
Appendix	Required materials (screen shots of App + screen shots of code not present)	Some required materials present, but generally not presented well.	All required materials are there, but presentation could use some improvement.	All required materials are there and are presented in a professional manner.
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